For marketers
Cobiro for marketers
Strengthen the accounts you manage on two fronts: 20% lower Google Shopping costs through a certified CSS, and better feeds and creatives from the same platform, alongside the optimisation work you already do.
What Cobiro adds to your toolkit
- A structural saving, not a tweak
- Bid strategies and feed work move performance by degrees. The CSS margin is structural: the full bid enters the auction instead of 80% of it, on every click, in every campaign.
- Better inputs for your bidding
- Enriched titles and attributes and campaign-ready visuals lift the material your strategies work with, from the same platform that runs the CSS.
- Compatible with how you already work
- Smart Bidding, manual CPC, existing feed rules: all of it keeps running. The switch changes who represents the account in the auction, nothing in your setup.
How it works
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Create your account
Sign up and add the CSS Module. One account covers every client and every Merchant Center you manage.
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Approve the CSS switch
The switch is approved in Google Merchant Center and takes effect within days, with campaigns running throughout.
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Measure the difference
Compare cost per click before and after the switch. The 20% margin shows up in the numbers you already report.
A 20% Google CSS advantage, built in
Cobiro is a certified Google CSS partner. Google Shopping clicks run through our CSS at roughly 20% lower cost, and product listings appear on major comparison sites at no extra charge.
Frequently asked questions
- Does a CSS switch affect ad rank or campaign history?
- No. Ranking signals and campaign history carry over. What changes is that your full bid competes in the auction instead of losing around 20% to Google's margin.
- Can I combine the CSS discount with Smart Bidding?
- Yes. Smart Bidding keeps optimising as before; it simply gets more auction power for the same budget. No bidding strategy needs to change.
- Which markets does it cover?
- The CSS programme covers the EEA countries, the United Kingdom and Switzerland. Accounts advertising outside those markets keep running as usual, unaffected by the switch.
A better cost per click, starting this month
Create an account, switch the accounts you manage and let the lower rate do part of the work. No credit card required.
Ready to turn your store feed into sales?
Get started in less than 5 minutes. No credit card required.