← All articles

Google now supports video in Shopping. Cobiro was built for it

Google has opened the door between video and Shopping: product feeds can now attach to video campaigns, turning an ad into a browsable storefront. It is the clearest signal yet of where product advertising is going, and Cobiro was built for exactly this move.

What Google changed

Advertisers can now attach their Merchant Center product feed to video campaigns, so shoppers watching an ad see a browsable rail of products beneath it: imagery, prices and a path straight to checkout. The ad stops being a message and becomes a storefront.

Google's own research puts numbers on it: campaigns with product feeds attached drove over 60% more conversions at a lower cost than campaigns without. Features like this do not stay optional for long; they become the standard your competitors set.

What it takes to participate

The requirements are modest, but they all run through your product data:

• An active Merchant Center linked to Google Ads, with Shopping ads enabled.
• At least four products in the feed, and the more, the better the panel looks.
• Product images within Google's accepted aspect ratios and policy rules, so nothing is dropped at serving time.

The real barrier is producing the video

The mechanics are easy; the creative is the barrier. Most merchants do not have a video per product line, let alone per audience or season, because traditional production costs made that unthinkable.

This is exactly the gap Cobiro closes. With Veo 3.1, Seedance and the market's other leading models behind ready-made templates, avatars and scenes, the product photo you already have becomes campaign-ready video in seconds, at prices 10-15% below going to the model providers directly.

Built for the move, end to end

Cobiro was designed around the assumption that product advertising keeps getting richer: data, imagery and video in one pipeline. The video you generate attaches to the products it belongs to, the feed carries policy-clean images at the right ratios, and the whole package distributes to Google, Meta and AI shopping surfaces.

When the next format arrives, the same pipeline carries it. That is the point of building on a platform rather than a folder of files.

See how Cobiro turns product images into video →

Early movers win this one

Every time Google gives Shopping a richer surface, the advertisers who fill it first are rewarded with attention and cheaper results while everyone else catches up. Video in Shopping is that moment again.

Your products are already in the feed. Cobiro's job is to make sure they show up with the video Google now wants to display.