Compliance

What European law and the ad platforms now require when the image in your ad was generated rather than photographed.

Generated product content arrived faster than the rules governing it, and the rules have now caught up. This chapter covers what you have to do, in what format, and what it means for a product feed.

In this chapter

The EU AI Act and generated images The transparency rules that now apply to AI-generated product content, and what they require in a file.
Marking and metadata in practice C2PA, IPTC and watermarking, and the CDN resize that strips all three.
Platform AI policies What Google, Meta and TikTok each require of AI-generated advertising content.
Advertising law and generated imagery Misleading-advertising rules do not care how an image was made.
Generated people and GDPR Synthetic models, likeness, and what happens when a generated face resembles a real one.

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