Product feeds

What Google requires of your product data, why items get disapproved, and what enriching a feed is worth.

The feed is the only thing Google knows about your catalogue. Every requirement in this chapter exists because a missing or wrong attribute means a product either never enters an auction or enters the wrong ones.

In this chapter

Google Shopping feed requirements The attributes Google requires, the ones it rewards, and the usual causes of disapproval.

Feed enrichment Filling the attributes your catalogue never had, and what that changes in the auction.

Product titles that match The title is the keyword. What to front-load, by category, and what to leave out.

Images that win the row Your image competes with five others in the same strip. What the winners have in common.

Fixing disapprovals A triage order for the diagnostics tab, starting with the one that causes most of them.

Variants and item_group_id Getting size and colour variants to behave as one product without cannibalising each other.

GTINs and product identifiers When a GTIN is required, what to send without one, and what a wrong one costs.

Shipping and tax in the feed Where to configure them, and why an approximation here breaks something there.

Promotions and sale prices Expressing a discount without breaking price consistency.

Feed freshness and crawl timing Update frequency, the Content API, and the race between a price change and a crawl.

Shopify and platform feeds What the built-in integrations get right, what they leave empty, and where to intervene.

One catalogue, many channels What Meta, TikTok and AI shopping surfaces want that Google does not.

Product feeds

In this chapter

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